2025 is already looking to be a great year for Freen Sarocha. The actress has just been named as the new brand ambassador of Valentino—making her the first female brand ambassador from Thailand to join the storied Italian fashion house.
“It is my greatest honour to take part in turning the next page of maison Valentino’s history, where artistry and heritage enter a new contemporary era under the visionary creative director Alessandro Michele,” says Sarocha in a statement.
The Thai actress is no stranger to Valentino. Last year, she attended the Valentino Pavillon des Folies Spring/Summer 2025 show at Paris Fashion Week; the show was a significant one, marking the return of Italian fashion designer Alessandro Michele after his departure from Gucci.
Sarocha joins a glamorous roster of Valentino ambassadors, which currently includes South Korean singer Lim Yoona, part of the K-pop girl group Girls’ Generation; BTS member Suga; Taiwanese singer Jolin Tsai; and Thai musician Jeff Satur.
While only 26 years old, Sarocha has plenty of star power herself. In 2022, the actress made her mark in the entertainment world with her role in Thai romantic comedy show, Gap: The Series, which she starred in alongside GRAZIA Singapore cover star Rebecca Armstrong. For her performance in the show, she was awarded “Favorite Star” at the Nine Entertainment Awards in 2023. In 2024, Sarocha went on to star in films like Uranus 2324, The Loyal Pin, and Rider—on top of making her debut at the prestigious Cannes Film Festival. The actress also held her first fan meeting in Singapore last year, a sign of her growing international influence.
2025 looks just as promising. Sarocha is set to play a scientist in the upcoming Thai TV series, Cranium. The Thai star will also be busy with projects with Valentino. “The house looks forward to collaborating with her in upcoming events, celebrating her talent and unique style,” says the Italian brand in a statement.
READ MORE
Becky, Freen, Jeff Satur And More: Thai Celebrities To Watch In 2025
Alessandro Michele’s Main Character Energy Returns To The Runway At Valentino
Not Just Another Girl: Rebecca Armstrong On Standing Out And Getting Ahead