What Would The Cool Bride Wear In 2024? We Look At Fashion’s Biggest It-Girls For Wedding Dress Inspiration

Nobody does cool like Camille Charrière and Alex Cooper, especially on their big day
Alex Cooper in a design from Alexander McQueen’s Spring 2003 collection. Photo: Instagram / @alexandracooper

The cool girl is bigger than ever on social media. We’ve seen their influence over our styles in the recent rise of Charli xcx’s ‘brat’ green and dangly bag charms, but what would the cool girl wear on an occasion as special as her wedding day?

The key to the perfect wedding look is adding a personal touch. Jewellery designer Liz Fox Roseberry, for one, wore a Schiaparelli creation designed by her brother and creative director of the house, Daniel Roseberry. The dress, white, strapless and embroidered with gold and pearls around the neckline and rib area, was tiered, with the bottom layer being removable for ease of movement.

“I wanted to dance, because I dance like a maniac,” Roseberry said of this practical addition in her ‘Wedding’ TikTok series. In another video, she explained that the design process started off with a mood board titled “Zeebo’s Wedding Dress”—”Zeebo” being Roseberry’s childhood nickname—which featured whimsical images of flowers and parts of space along with keywords like “fun” and “hallucinogenic”. This served as inspiration for her wedding dress design, which turned out to reflect parts of the designer’s personality.

Like Roseberry, Australian artist Alex Preisz went the bespoke route, commissioning a dress from Olivia Deur couture. The corseted design was inspired by the finale look at Chanel’s fall/winter 1992 couture show worn by Claudia Schiffer, and later, Dua Lipa at the 2023 Met Gala.

Corset-style dresses have been popular since corsets started trending circa 2022, and wedding gowns featuring corsets have also been seen on the likes of Barbara Palvin, who wore vintage Vivienne Westwood at her wedding.

Deviating from classic silhouettes is another way that the cool bride is going about choosing her wedding dress. For those who aren’t going for custom Schiaparelli, Danielle Frankel, a bridal label based in New York, is a go-to for It-girls like podcast host Alex Cooper for its unconventional, modern take on the traditional gown.

For her wedding in April this year, Cooper wore a custom design from the label featuring an exaggerated basque waist, as well as pieces from its ready-to-wear collection: the “Claudia”—a see-through minidress made with transparent sequins and baroque pearls—and the matching “Lenny” skirt. Other looks worn by her include a slip from Victoria Beckham and a corset top from Versace’s Spring/Summer 1995 collection.

Barely-there dresses like Danielle Frankel’s “Alexandra”, an embroidered organza slip, are also on the rise thanks to fashion’s It-girls like Camille Charrière. Charrière, a self-dubbed accidental “poster woman for the sheer stuff“, wore a sheer beaded couture number from Celine layered under a blouse from the same collection, as well as a white lace dress by Harris Reed for her reception under an archival Galliano coat.

Cool bride
Charrière in Harris Reed and archival Galliano. Photo: Instagram / @camillecharriere

Reed, who also recently got married, wore four breezy gender-fluid looks he designed, including a white tuxedo with a lace train worn over matching white trousers.

Effortlessness, another key characteristic of the quintessential cool bride, can also be channelled through more casual options. Our eyes have been set on the likes of Khaite and The Row for its mastery of tailored yet relaxed fits, as well as availability of more modest options.

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