To mark the nation’s 60th birthday, we’ve handpicked 60 of our favourite local brands—defining a new era of Singaporean cool in fashion, jewellery, beauty, food, lifestyle, and design.
Celebrate Singapore’s 60th birthday in style—by showing your support to the homegrown designers and brands that make up (and shake up) the local fashion scene.
Ahead, discover the local fashion labels and independent boutiques that offer stylish bags, shoes, activewear, ready-to-wear and traditional garments to add to your wardrobe.
PEDRO
The 20-year-old fashion label is known for its bags and shoes that make a statement.
DIRTY MANNERS
Local brand refined utility wear bridging city streets and natural landscapes.
IN GOOD COMPANY
Fashion label In Good Company’s considered designs put a twist on wardrobe staples through distinctive fabrics and textile techniques.
STUDIO QILING
Studio Qiling’s silk scarves and kimonos are adorned with whimsical, folkloric prints drawn by co-founder Jasline Ang.
CHEAK
Crafted from technical fabrics that keep you cool and dry during workouts, Cheak’s activewear adds a stylish touch to your fitness wardrobe.
AUPEN
Famed for its signature asymmetrical bags, this cult-favourite label has earned the stamp of approval from style stars like Hailey Bieber, Selena Gomez, and Olivia Rodrigo.
CHARLES & KEITH
Internationally established Singapore-based brand with trend-driven accessories.
BEYOND THE VINES
Multidisciplinary lifestyle and wearable design studio focusing on functionality.
STORE UNDA
Brand vision: flowing, expressive designs handcrafted in Singapore.
PLOP APPAREL
Concept store housing diverse selections of independent local and overseas designers.
RYE
Rye specialises in high-quality, wearable staples with a focus on “less is more” in their brand philosophy.
ANYA ACTIVE
Anya Active is the size-inclusive label creating activewear styles with bold colours and fresh silhouettes.
BAJU BY ONIATTA
Since 2016, artist Oniatta Effendi has designed one-of-a-kind batik pieces that are handcrafted with natural fabrics and dyes.
KEBAYA WIRDA
Founded by fashion designer Wirda Elliesa, Kebaya Wirda offers kebayas with glamorous touches, like feather cuffs and bead embroidery.
This story first appeared in the August 2025 issue of GRAZIA Singapore.
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