Fashion brands are steadily unveiling their Fall/Winter 2024 campaigns, offering a good dose of inspiration on what to wear this season. If you’re not pursuing some fantasy of glamour—as seen in the sultry images from Saint Laurent, or the polished photographs from Tod’s—then being yourself is more than enough. At least, that’s the message we got from the quirky and irreverent campaigns from Miu Miu and Loewe.
Below, discover the best Fall/Winter 2024 campaigns so far.
Saint Laurent
Saint Laurent has unveiled a star-studded campaign featuring Bella Hadid, Liu Wen, Kiko Mizuhara and Blackpink singer Rosé. The images, shot by Gray Sorrenti, are sensual and intimate, and see the glamorous women dressed in lace, leather and faux fur pieces by Anthony Vaccarello.
Alexander McQueen
The campaign for Sean McGirr’s first Alexander McQueen collection is here. Captured by Glen Luchford, the striking photos take us on a tour through London—the birthplace of founder Lee McQueen—and showcases the gritty city’s eclectic characters dressed in McGirr’s designs.
Celine
Celine travels back to the ‘60s for its Fall/Winter 2024 campaign. The black-and-white photos highlight the era’s most defining styles—cropped jackets, miniskirts and A-line dresses—as designed by Hedi Slimane for the Celine Triomphe collection.
MCM
MCM ventures into intergalactic territory for its campaign, dubbed “From München to Mars”. The images, which also feature Hollywood star Matt Dillon, highlight the German luxury brand’s bold leather pieces and monogram accessories.
Tod’s
Tod’s paints a sophisticated picture in its new campaign by Zoë Ghertner. Starring Mica Argañaraz and Annemary Aderibigbe, the images emphasise the elegant, Italian way of life that defines Tod’s, and highlights the luxury brand’s new Di Bag styles and T Timeless designs.
Loewe
Loewe keeps things fuss-free but fun for its new campaign, photographed by David Sims. The subjects of the vibrant photographs are James Bond star Daniel Craig and Past Lives actress Greta Lee. No props are necessary: the stars pull off Jonathan Anderson’s witty designs with ease, and with a whimsical flair in Craig’s case.
Miu Miu
Instead of actors, Miu Miu casts music stars in its new campaign. Little Simz, Ethel Cain and Charlotte Cardin feature in the photographs by Zoë Ghertner, along with models Cara Delevingne and Caitlin Soetendal. Each woman lets her personality shine through Miuccia Prada’s irreverent designs, which were styled by Lotta Volkova.
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