Move over, minimalism: 2024 is all about maxing your bag charms game. Thanks to the enduring influence of French style icon Jane Birkin, handbags are getting a major personality boost. Forget about keeping it plain and simple—this year is all about turning your trusty handbag into a personalised piece of art.
From Asian celebrities like Blackpink’s Lisa to local fashion influencers like Willabelle Ong, the coolest It-girls have been jumping on the charm offensive with an eclectic mix of keychains, plushies and ribbons.
Below, see how the stylish Asian celebrities and influencers are personalising their own handbags with charms and trinkets.
Lisa
Who better to get inspiration from than the fashionista, Blackpink’s Lisa? To give her bag more of an edgy character, she pairs her mini bedazzled dark denim Diesel 1DR Bag with a gold-toned heart trinket and a gold necklace chain with star charms wrapped around the handle for contrast.
Yunjin
It’s all about coquette chic this year, and Le Sserafim’s Huh Yunjin sure knows how to add a girly touch to her bag. The K-pop star personalised her Stand Oil Chubby bag with some red ribbons, beaded chain necklaces and a cute plush toy. These additions definitely transformed the retro purse into a unique fashion statement to inspire fans to follow suit.
Tu Tontawan
GRAZIA Singapore cover star Tu Tontawan has been turning heads with her stylish customisation of her rustic straw tote. The Thai actress contrasted the basket bag with colourful plush toys and a flower hair clip to match her off-duty look. Whether it’s a beach day or a picnic lunch, Tu is definitely our style inspiration this summer.
Chloe Liem
GRAZIA Girl Chloe Liem has been gagging her fans with her collection of luxury items. The 21-year-old took to Tiktok to “Jane Birkinify” her orange Hermès Kelly handbag. To give off a summer vibe, she accessorised with a blue plumeria claw clip, beaded necklaces, a Dior stay keychain and, of course, her beloved Van Cleef Motif bracelets.
@chloeabeth4545 Jane Birkinify my Kelly with me🧡 #hermeskelly #vancleef #luxury ♬ original sound – Chloe L.
Sebin
This South Korean Youtuber definitely knows how to coordinate an outfit! Dressed in a monochromatic blue outfit featuring a T-shirt, jeans and Adidas Samba sneakers, Sebin went for a sporty look that’s right on trend. Stacking on ribbons, pearls and tiny silver trinkets onto her handbag, she also added a dose of her own bubbly personality to her accessory.
Willabelle Ong
On the other hand, Singaporean fashion influencer Willabelle Ong took to Instagram to show us how she accessorises her luxury bag collection in the most adorable way. The style star simply attaches her favourite plush toys to her designer handbags, coordinating them by colour.
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