A Winter’s Tale: Van Cleef & Arpels Unveils Its Festive Forest at ION Orchard

This festive season, Van Cleef & Arpels unveils a dreamlike snowy forest along Orchard Road—an immersive experience where craftsmanship, heritage, and imagination intertwine
Snow-dusted branches and adorable animals—Van Cleef & Arpels has created a winter forest that blooms along Orchard Road (Photo: Van Cleef & Arpels)

Singapore may never see snow, but this year Van Cleef & Arpels is giving Orchard Road its own winter moment. Think shimmering trees, sculpted frost, and a fantastical forest façade that begs for a photo (or twenty).

Conceived in collaboration with designers Burcu & Geoffrey, the maison’s outdoor façade has been transformed into an ephemeral décor—a dreamlike forest where every branch appears dipped in moonlit frost. Under the spell of winter’s grace, snow-dusted trees shimmer like silver filigree, echoing the poetic craftsmanship that has defined Van Cleef & Arpels for over a century. The scene feels almost cinematic: a beautiful winter forest suspended in the tropics, conjured purely through imagination, artistry, and a flair for wonder.

At the heart of the installation lies an outdoor winter garden designed for wandering, photographing, and lingering a little longer. Visitors can even redeem exquisitely decorated cookies—miniature keepsakes dusted with festive whimsy.

A Christmas tree is reimagined as a journey into the maison’s universe (Photo: Van Cleef & Arpels)

Beside the garden is the Christmas tree installation—step inside, and the story deepens. A series of interactive activations celebrate the beauty and heritage of the maison, particularly its beloved Alhambra collection. Here, guests of all ages can take part in hands-on experiences—from origami and colouring stations to letter-writing activities that rekindle the romance of slow, thoughtful gestures.

“It is with immense joy that we open a new chapter in our history with this new boutique, where heritage and innovation speak the same language, all within the bucolic atmosphere of a beautiful garden curated with care and crafted with purpose. Together, these two spaces form more than a destination – they form a journey that reflects the maison’s vision and passion, rooted in excellence, nourished with creativity and enriched with a meaningful experience. We open the gates to our garden and invite the world to wander in our universe,” says Dorothee Henrio, Managing Director, Southeast Asia.

The maison’s winter garden takes on a new magic at night (Photo: Van Cleef Arpels)

More than a festive installation, Van Cleef & Arpels’ winter garden at ION Orchard offers a moment of pause—a place to breathe, play, create, and reconnect with a sense of childlike awe. As Orchard Road glitters with holiday lights, the maison’s snowy haven stands as a reminder that magic doesn’t need a chill in the air; sometimes, all it takes is imagination.

The Van Cleef & Arpels festive installation is open from now until January 1, 2026.

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