Apple just held its annual Event Day last night in Cupertino, and let’s just say there are some major tech upgrades coming your way. From the new iPhone 17 models (including the thinnest iPhone ever!) to new versions of the Apple Watch and AirPods Pro, the Apple-obsessed world can’t get enough. Even Yunho from K-pop boy band Ateez attended the event, spending time with Apple CEO Tim Cook and snapping selfies using the new iPhone 17 Pro Max live on stage.
Ahead, discover all the new releases from Apple to watch, and find out when they will be available in Singapore.
AirPods Pro 3
AirPods fans, we’ve got some news for you: It’s time to trade in your old pair for the new AirPods Pro 3. Featuring the world’s best active noise cancellation, the new edition of Apple’s classic in-ear headphones can now remove twice as much noise as previous iterations. Whether you’re at a café and working in a bustling office, you can leave the noise of the world behind.
The new AirPods Pro 3 has also been redesigned to better fit anyone and everyone’s ears better. Go for a run or unwind with some yoga—those pods aren’t going anywhere. Plus, the AirPods Pro 3 now comes with in-built heart rate sensors and integrated workout tracking, with the Fitness app. With just your iPhone and the new AirPods Pro 3, Apple Intelligence will customise insights from your workouts, thanks to Workout Buddy—so you never run alone.
If you’re flying to a foreign country soon, and you’re worried about not understanding the language, don’t be. The AirPods Pro 3 features a live translation features that adeptly translates speech into your chosen language output. This new function is now available in English, French, German, Portuguese, and Spanish, with four more languages to be added by the end of the year: Italian, Japanese, Korean, and Chinese (simplified).
Customers in Singapore can pre-order AirPods Pro 3 starting 11 September, with availability in stores beginning 19 September.
iPhone 17
Your selfies will never be the same. With the debut of the iPhone 17, Apple has unveiled their Center Stage front camera. This new camera technology allows you to take landscape selfies without rotating your phone. Plus, if you’re taking a big group shot—a Met Gala toilet selfie moment, maybe?—the new front camera expands the field of view, and can easily rotate from portrait to landscape mode so you don’t cut anyone out. The rear cameras have also gotten a upgrade: The iPhone 17 will feature a 48MP Fusion main camera as well as a 2x Telephoto lens, so you can finally capture your favourite stars in concert.
Perhaps the most surprising news around the iPhone 17 is that it only comes in size: 6.3 inches—no more Plus models. This ultra-thin new edition—available in black, lavender, mist blue, sage and white—features a thinner border around the phone’s display, and also comes with an Always-On function so you never need to peek at your watch during a meeting.
Plus, the battery life of the iPhone 17 has received a long-awaited boost. Based on your typical battery usage, the new Adaptive Power Mode intuitively conserves battery life so you can get through the day with ease. If you do still need a quick recharge, the iPhone 17 can be charged up to 50 per cent of its full battery life in just 20 minutes with the newly-introduced 40W Dynamic Power Adapter with 60W Max.
Pre-order for the iPhone 17 starts in Singapore on 12 September, and will be available from 19 September.
iPhone 17 Pro and Pro Max
If the iPhone 17 still isn’t calling out to you, consider the iPhone 17 Pro and Pro Max models instead. Featuring the new high-powered A19 chip (that promises quicker processing functions for gaming, video streaming and more), these models come with a massive bump in performance and battery life.
Three 48MP Fusion cameras line the back of the phone: Main, Ultra Wide, and an all-new Telephoto. These cameras actually provide the functional qualities of eight lenses, including the longest optical-quality zoom of up to 8x. And of course, the Pro models come with the Center Stage front camera as well, for crystal clear selfies.
iPhone 17 Pro and iPhone 17 Pro Max are available in three new finishes: deep blue, cosmic orange, and silver. We’ve got our eye on the cosmic orange, a warm hue that almost leans into a sweet copper colour. And now you don’t need to fret about scratching your precious companion: The front and back of the phone come with Ceramic Shield 2 and Ceramic Shield coating for greater endurance and longevity.
Still worried? Apple’s got you covered with a new range of MagSafe phone cases and body straps so you can always bolster your new iPhone 17 Pro wherever you are.
The iPhone 17 Pro and Pro Max models are available for pre-order starting 12 September, with in-store availability starting on 19 September.
iPhone Air
Looking for the sleekest phone ever? Well, then Apple has just made your dreams come true. The thinnest and sleekest iPhone to ever exist, the iPhone Air weighs only 165 grams and measures 5.6mm in thickness, thanks to its lightweight titanium frame. But that compact design doesn’t come at the expense of the phone’s screen, which comes with a 6.5 inch display and the A19 Pro chip for the ultimate seamless, high-performance mobile experience.
The iPhone Air is available for pre-order starting 12 September and is available in stores from 19 September.
Apple Watch Series 11
The fitness girls know that the Apple Watch is the best way to integrate your movement goals into your daily life, but with the new Series 11 that was just announced today, things are even better than before. The Apple Watch Series 11 features a scratch- and crack-resistant display and boasts greater battery life so you can wear your watch to sleep, even after a full day’s use. Track your sleep score, record your workouts and take your calls, the possibilities are endless. When your watch does run out of juice, a quick 15-minute charge will grant your watch another full 8 hours of battery so you can get on with your tasks.
The new Apple Watch Series 11 is available in aluminium in space grey, jet black, rose gold and silver. The polished titanium version is available in natural, gold and slate. But here, at GRAZIA Singapore, all eyes are on the Apple Watch Hermès. Featuring a playful jacquard design and heritage‑inspired straps, the Hermès iteration is available in 42mm and 46mm sizes in silver titanium. In collaboration with the maison, the watch presents the Grand H Fin strap—thin, elegant and modern—that features the iconic “H” motif on the butterfly clasp.
The Apple Watch Series 11 is available for pre-order starting today, and will be available in-store starting 19 September.
Apple Watch Ultra 3
For those seeking an even more functional fitness companion, the one to get your hands on is the Apple Watch Ultra 3. The Ultra 3 features a larger, more vibrant screen thanks to LTPO3, which allows for more active screen display without any expansion of the watch’s case. This high-performance technology offers users an always-on mode, all without draining the battery life. Speaking of battery life, the new Apple Watch Ultra 3 features 42 hours of power, and 72 hours of power in low-power mode. Plus, 15 minutes of charging delivers up to 12 hours of use.
The Apple Watch Ultra 3 also comes with unique features designed to optimise athlete’s performance-tracking metrics. Runners can enjoy more accurate GPS indications; cyclists can measure cadence and speed and swimmers can enjoy automatic stroke detection and measure water temperatures right from the watch. Not to mention that one-handed gestures make enjoying these feature even more effortless.
The Apple Watch Ultra 3 is available for pre-order starting today, and will be available in-store from 19 September.
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