To mark the nation’s 60th birthday, we’ve handpicked 60 of our favourite local brands—defining a new era of Singaporean cool in fashion, jewellery, beauty, food, lifestyle, and design.
In a country where culture lives on the plate, there’s no better time to shine the spotlight on the homegrown food and beverage brands that have become part of our everyday rituals—and our national identity. From innovative culinary concepts to heritage recipes reimagined, these local names are putting Singapore on the global gastronomic map, one delicious bite (or sip) at a time.
Whether you’re after nostalgic flavours, inventive pairings, or proudly Singaporean ingredients, these are the brands worth raising a toast to this National Day.
MORNING
Founded by two veterans of the specialty coffee industry, Morning is making café-quality coffees stylish, accessible and inclusive.
BACHA COFFEE
With roots in Morocco and now proudly based in Singapore, Bacha Coffee is one of the world’s most recognisable— and luxurious—coffee establishments, with outposts in Singapore, South Korea and France.
JAMMY’S
Founded by GRAZIA Game Changers J and Jacelyn Tan, Jammy’s proves that snacks can be just as fun and delicious as they are healthy.
SOURBOMBE
Not your average doughnut, Sourbombe’s signature sourdough bomboloni offers a tangy twist on tradition.
MOTHER DOUGH
Named after the sourdough starter that began it all, Mother Dough brings slow-crafted breads and pastries to life with a focus on quality, tradition, and halal-certified baking.
TWG TEA
In each elegant TWG Tea boutique, the brand elevates the simple cuppa with its single-estate teas and handcrafted blends, paying homage to centuries-old tea ceremonies from around the world.
TILY TEA
The ultimate combination of tradition and innovation, Tily Tea is shaking up your wellness rituals, with its fuss- free herbal remedies.
MR BUCKET
A Singaporean bean-to-bar chocolate brand that champions sustainably-sourced Asian cacao and creates inventive treats inspired by regional flavours and community stories.
BUTTER DAYS
Butter Days is a Singapore-born brand reimagining butter with bold, locally inspired flavours— think kimchi, ube, and cacio e pepe—crafted from premium European cultured butter.
WOODLANDS SOURDOUGH
Known for its deeply flavoured loaves and cult-favourite toasties, Woodlands Sourdough brings slow, soulful baking to Singapore’s sourdough lovers.
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