Legendary magazine brand GRAZIA made its official debut in Singapore last night at the Andaz Singapore. In the presence of His Excellency, Mario Vattani, Ambassador of Italy to Singapore and Brunei Darussalam, Daniela Sola, Chief Executive Officer of Reworld Media Italia Srl, and Olivier Burlot, CEO of Heart Media, over 400 attendees from the worlds of fashion, beauty, design, technology, finance, and more, came together to toast the inauguration of Singapore’s newest fashion and luxury title.
“We are delighted to welcome GRAZIA in Singapore: we look forward to a partnership with this iconic Italian magazine. From this strategic hub in the whole region, GRAZIA—who already counts on millions of readers in more than 20 countries—will broaden its reach in Asia, bringing Italian lifestyle, fashion and design to a refined and well travelled public who loves the quality and excellence of our [products] made in Italy,” said Mario Vattani, Ambassador of Italy to Singapore and Brunei Darussalam.
Guests were lavished with a celebration of all things Italian for the evening, including a special performance by opera singer Rony Jorge, who belted out classic Italian ballads at the start of the evening; a summery GRAZIA gelato stand; drinks from Campari and Cointreau; stilt walkers; a 360-degree video photo booth; a souvenir photo stand that turned guests into GRAZIA cover stars; and a special set by one of Singapore’s star DJs, Eden Cai, who spun well into the night.
“It is our immense pleasure to introduce this historic fashion title from one of the world’s top fashion capitals to the Southeast Asian region, alongside our sister publication in Malaysia, and to carry its proverbial flame to our bustling part of the world. Our vision for GRAZIA Singapore is to inspire and provoke our readers with bold, compelling content powered by purpose, shining the spotlight on Asian talent in fashion, beauty, culture and beyond, from every part of the world,” said Pakkee Tan, Editor-in-Chief of GRAZIA Singapore.
See all the images from the sparkling launch event here: