Taylor Swift has always had a gift for turning announcements into a masterclass in marketing, and this week has been no different, as she dropped the news of her new project. That’s right, mere months after wrapping up her epic world Eras Tour, the pop icon has already unveiled her next act: a new album entitled The Life of a Showgirl.
It began with her official website bathed in glittering orange and a countdown ticking towards 12:12 am on 12 August. On Instagram, Taylor Nation teased a carousel of Eras Tour images, captioned with a sly nod: “See you next era…” Moments later, Swifties went into a frenzy when Travis Kelce teased a special guest appearance on his podcast, New Heights, that fans quickly deduced to be a specific photo of Swift.
When the clock struck, her site briefly crashed, reloading with scant details: the album would ship before 13 October, but the release date remained under wraps. Then, once Swift did indeed make her cameo on the podcast, she took a moment to drop the news. Adorned with a swipe of orange lipstick—a deviation from her signature red—she opened a briefcase to reveal a blurred vinyl. “This is my brand new album,” she said, as Kelce’s brother and co-host, Jason, screamed.
Ever the strategist, Swift followed with an enigmatic Spotify playlist entitled, And baby, that’s show business for you, filled with Max Martin co-penned hits—perhaps a sign he’s behind her latest work? We think so.
After dropping her 11th album last year, The Tortured Poets Department, while amid her billion-dollar Eras Tour, it’s a wonder how the 35-year-old has the time to create an entire new album already, but surprises are her specialty.
Though it’s been a monumental year, her greatest triumph may be reclaiming the masters of her first six albums earlier this year for a reported US$300 million.
While fans were stunned to hear of the album’s release, the moment also marks her first appearance on Kelce’s podcast, confirming the two are as loved up as ever after enjoying their downtime from touring and the NFL season.
In one clip shared to the show’s Instagram, the two, who have been dating since 2023, are even captured flirting with each other over the colour of Kelce’s jumper.
Watch the official announcement here.
This story first appeared on GRAZIA International.
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