Omega has a secret—and it’s officially out. The Swiss luxury watchmaker introduces the Aqua Terra in a brand-new 30mm size. It’s sleek, stylish, and made for women who want a timepiece that feels just as natural at brunch as it does at a black-tie dinner.
And to bring this idea to life, Omega has enlisted six women from the worlds of fashion, film, and music—each with their own secret to tell.
Meet the faces of the “What’s Your Secret?” campaign: K-pop star Danielle Marsh from NewJeans, breakout actress Marisa Abela, Oscar-winner and Broadway force Ariana DeBose, fresh-faced model Sunday Rose Kidman Urban, Grammy-winning artist Tems, and model and advocate Ashley Graham. Together, they show just how personal—and powerful—a watch can be.
The Aqua Terra 30mm is offered in 12 references, with dial colours and case materials ranging from 18K Moonshine Gold and Sedna Gold to stainless steel and two-tone variations. The collection is designed to offer a range of styles that reflect different personalities and preferences.
The campaign features portraits of each ambassador with her chosen timepiece, as well as a short film where the watch is passed from one woman to the next—like a secret that’s just begging to be shared.
The campaign also comes with a short film where the watch is passed from one woman to the next—like a secret that’s just begging to be shared. And honestly? Once you see it, you’ll want in, too.
Read on as the six women reveal their personal connection to the Aqua Terra 30mm—and the secrets behind their style.
Danielle Marsh
I noticed you keep glancing at your wrist. Is there something about this watch you haven’t shared yet?
I find that Seamaster Aqua Terra’s ladies’ collection is actually a very neutral, elegant timepiece. And the one I’m wearing right now is the 30 mm model with the pink dial and stainless-steel bracelet. I think it’s a flattering size that fits perfectly on my wrist. I heard from somewhere that it’s the first new size to be introduced, which is crazy. It’s a whole new chapter for the Aqua Terra collection. I love it.
What’s one thing about this watch that you want to tell everyone about?
Oh, that’s hard. Because there’s so many amazing things about this new collection. I think that the charm in this watch itself is really in the detail. The pink dial with its subtle texture against the stainless- steel case has a very contemporary yet elegant feel to it. It’s like an accessory, a piece of jewellery that can be worn over and over again, no matter where you are or what the occasion is.
What’s something about OMEGA that people might not know?
Between us, actually, I was thinking of a word to describe OMEGA, and I think the word ‘authenticity’. Because OMEGA is constantly evolving to create beautiful and precise timepieces that stays true to their value of precision. And I love that about OMEGA.
What’s your secret to style this Aqua Terra?
If there’s one true formula for accessories, I would say it’s the layering of bracelets and watches. I think it’s like a cute way, yet fun but very elegant and authentic look, like a point to your look. And I styled myself today, well I have stylists, but they styled me today in a very chic-like dress, and I think it’s a very clean, but bold and energetic look. And I love it. I love it, I love it.
Marisa Abela
What do you like about this watch?
I just love the black dial with the steel-on-steel bracelet. I think it’s so cool. I’m used to wearing a white- faced dial and I think it’s still so elegant, but something about the black dial really gives it an edge, it feels rock and roll to me.
What’s one thing about this watch that you want to tell everyone about?
The fact that the Aqua Terra was made to go from being on a boat during the day and transition to dinner at night on land. I love that you can wear it with a bikini on the boat and go to dinner with it, and it’s still so chic.
What’s something about OMEGA that people might not know?
If you don’t know that OMEGA was the first watch brand on the moon, I guess that’s pretty special. It’s also James Bond’s watch. If it’s good enough for James Bond, I think it’s good enough for us.
What’s your secret to style this Aqua Terra?
I think my secret is ‘don’t overthink it’. It kind of styles itself. Especially this one. Just all black, a cool suit or jeans and a t-shirt would also be great. But a slinky black dress would also look so good with it.
Ariana DeBose
What’s one thing about this watch that you want to tell everyone about?
Besides my adoration for it? That it’s new! No one has worn it yet besides me and the queens here. It feels very much like we’re in a secret club, but I’m excited for others to get to wear it. It’s rad, smaller, a 30 millimeter. It fits in perfectly with your daily routine. Being a small, mighty, short framed gal I may feel like a giant on stage, but I’m a smaller queen. This watch enhances my being. It has substance to it, but it doesn’t feel like you’re over here, you know what I mean? It lifts you up in a fun way.
Between us, what’s something about OMEGA that people might not know, but should?
I mean, they may not know it’s a vibe, but you should know that OMEGA is a vibe! And it’s the vibe you need. It’s positive, it’s uplifting, you feel special. I always feel like I’m shining brighter than ever when I’m wearing my watch or any of the watches that I gratefully own. The steel on steel with diamond bezel and grey lacquered dial really sets the overall look and feel of the watch. When I had my shining moment in the sun with West Side Story, OMEGA was the first to show support in a big way and that meant a great deal to me. When you’re new in Hollywood, that new girl feeling can be tough. Working with OMEGA, I felt so embraced and they just wanted to get to know me. That is not how it goes all the time.
I always feel so empowered to be all the things that I am when I’m with OMEGA, or wearing OMEGA, or in a space that OMEGA has helped to cultivate. I went to the Paris Olympics with OMEGA this past summer and it was literally hands down one of the best trips I’ve ever had in my life. It was simply because it was about the event but about the community, you know? Community is everything.
What’s your secret to style this Aqua Terra?
You know my secret to styling this particular Aqua Terra is to let it shine. It’s gonna shine all on its own, but I mean a little black dress goes a long way with a piece like this. Wear something you love and allow the watch to enhance your swag and your individual style. The 30 mm size with that diamond- set bezel and grey lacquered dial goes with everything, you know. It’s like the cherry on top of an outfit. The ultimate secret is just to wear it with joy. That’s the thing that matters. That’s the secret. Just love being in it.
Is there something about this watch you haven’t shared yet?
Do you know this watch is the new Aqua Terra 30 millimeter? It’s from the Seamaster collection and it’s gorgeous. The detail on this watch is everything, the sun-brushed dial is smaller than other watches in the Aqua Terra collection. It’s fit for every day but it has some heft to it. I feel confident wearing it. I love it.
What’s one thing about this watch that you want to tell everyone about?
One thing you’re asking me to choose, one thing?! I think having a timepiece is so special and takes every outfit to the next level. This is the perfect size and you can have it with diamonds. With the bling, without the bling. But I just think it’s a perfect everyday watch.
Tems
Is there something about this watch you haven’t shared yet?
Yes, indeed. There is something about this special watch I haven’t shared. And it’s that it’s my little, lucky watch. And every time I wear this Moonshine gold bracelet and bezel with the matching gold dial, I feel like a princess. So you can imagine that I wear it every day. It just gives me a boost to every outfit. And that’s why I love it so much.
Between us was something about OMEGA that people might not know but should?
Well, I bet you didn’t know that OMEGA was the first watch brand to go to the moon.
What’s your secret to style this Aqua Terra?
Hmm. Well, for starters, I like to wear this watch when I’m holding my Grammys. It goes just well. My secret to styling this Aqua Terra is always paired with a nice ring. Or a nice bracelet to go with it. And also, I think this watch looks best in black. Wearing black is the best way you could style this.
Ashley Graham
I noticed you keep glancing at your wrist. Is there something about this watch you haven’t shared yet?
About this watch? Oh, well, just that it’s perfect for every occasion. I picked blue because it goes with everything. I’m usually more of a black on black girl, but the blue and steel combination makes everything look light and fresh. My outfit or aesthetic for the day can change a lot between running kids to school, running to photo shoots, and traveling, but this watch still compliments everything. This Aqua Terra is- (Kissing Sound)
What’s one thing about this watch that you want to tell everyone about?
This is probably the smallest-faced watch that I’ve ever had, but its definitely the perfect size. Now that I have it on, 30 millimetres with that vibrant blue dial is my go-to because it’s not too big and not too flashy. It’s perfect. And it’s very stackable too. I’m a layer person. I have 18 holes in my ears. I like to glam it up. But then also we can dress it down when we go to the gym.
What’s something about OMEGA that people might not know?
I’m not sure how many people know this about OMEGA…this is something new that I learned and more people need to know about it… OMEGA is the number one timekeeper for bobsledding at the Olympics. I went bobsledding with them in St. Moritz., and if you have not gone bobsledding, you have to go with the OMEGA team. They’re unbelievable. It’s perfect. It’s fun. Your neck feels like it’s going to snap off, but it won’t. It’s the best. I love looking at the videos and photos from that trip and just remembering how fun it was.
What’s your secret to style this Aqua Terra?
There’s no secret in styling the Aqua Terra, because it perfectly complements everything. You can stack it with all of your bangles, you can put lots of rings on, and you can wear it alone on your wrist and go to the gym. It’s the perfect kind of every day watch, but also feels glam if you’re wearing a gorgeous black dress like I am right now. Or I feel like Hannah Montana. I have two lives. I live in crocs, sweatpants, and leggings. And then I have my other life of I am feeling glamorous. I’m on red carpets. I’m in Paris. And this watch will never come off, and it will go with every part of my life. That’s the styling secret.
Sunday Rose Kidman Urban
Is there something about this watch you haven’t shared yet?
In my life, a watch does not just tell the time, but it is an important accessory when creating an outfit. For me it’s a piece of jewellery that I love to have on my wrist. It’s not super weighted. It’s light and delicate, and I love that about this piece.
What’s one thing about this watch that you want to tell everyone about?
I would say the delicateness of it, it really can pull an outfit together. I think that as somebody who doesn’t wear large watches all the time, this is definitely a watch I enjoy wearing. The detail of the dial of the Aqua Terra 30 mm was what immediately caught my eye. When I first saw it, I was fascinated by the intricate design detail.
Between us, what’s something about OMEGA that people might not know but should?
I’d say just how beautiful the brand is and how nice the people are. I am so grateful to have this opportunity with OMEGA. Not only are the watches timeless and precious – but everybody has been really welcoming.
What’s your secret to style this Aqua Terra?
This watch gives me that little confidence boost when I wear it because of its shape and how it sits on my wrist. I also like how versatile the more detailed styles can be, you can wear it with something casual and you can also wear it with something more occasional.
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