Jeff Satur is moments away from making history. Seated in the green room of the Grammy Museum in Los Angeles, he awaits his appearance on the museum’s Global Spin Live series, which showcases international artists in a celebration of multinational music. Despite the undercurrent of a highly-anticipated performance, the Thai singer-songwriter and actor speaks with an easy composure, tinged with excitable energy.
A few minutes before his performance and subsequent panel, Satur is discussing something that has defined much of his career: storytelling. Whether through music, film, or the projects he now produces himself, the artist has spent the past decade refining how stories are told—and how far they can travel.
International audiences will recognise him from the 2022 breakout Thai drama KinnPorsche. His portrayal of mafioso Kim not only introduced viewers to a star with serious acting chops, but also to an impassioned musician behind the show’s popular soundtrack song, Why Don’t You Stay.
Since then, the past few years have unfolded at a remarkable pace for Satur. He’s emerged as one of Thailand’s most widely streamed artists, with a fanbase that stretches across countries. His 2025 arena tour swept through major cities including Bangkok, Singapore, and Hong Kong, while his second album, Red Giant, capped off a prolific year of releases and performances.
Yet in conversation, his focus remains less on accolades than on the next idea waiting to be realised. Through Studio On Saturn—the production company he founded—Satur recently created Happy Ending, an original series he wrote, produced, and stars in.
His presence at the Grammy Museum is a chapter in his own narrative: Satur is set to become the first Thai artist to perform on its stage. The occasion serves as yet another marker in a career that has gradually grown beyond Southeast Asia, and more importantly, the latest stop in a steadily expanding creative orbit.
Which is to say: by the time he walks onto the Grammy Museum stage, Jeff Satur already has several other stories in motion. Ahead, he reflects on the craft of storytelling, the evolution of his music, and the creative world he continues to build around them.
GRAZIA Singapore (GS): You’re about to be the first Thai artist to perform at the Grammy Museum. How do you feel?
Jeff Satur (JS): I’m excited. It’s also the first time I’m going to meet all the U.S. fans based in L.A., and this is something I’ve wanted to do for four years now. So, I’m really excited to perform and also excited to meet them all.
GS: Tell us about your upcoming series, Happy Ending. What was the process like to self-produce the project?
JS: I’ve always produced my songs, and the concepts for my music videos are usually things I imagine as a movie, but I’ve had no chance to do it in a long-form format. That’s why each of my music videos has its own story. This time, I wanted to create something long-form—like a series—where I could go deeper and control every detail.
GS: Happy Ending is also your studio, Studio on Saturn’s first original series, where you serve as scriptwriter. How did you go about developing the idea and plot of the series?
JS: I worked with Pluviophile, my co-writer, and we’ve written most of my songs together. The plot of Happy Ending is about a villain from a novel, who escapes into the real world and meets an anti-fan. That’s the one-sentence explanation, but a lot happens after that.
When we were developing the story, we talked about the kind of series we’d like to watch. We both love to read novels and write stories, so we started with the idea of writing a story and not wanting it to end there. That’s the main idea of the series.
GS: You released your second album, Red Giant, last year. In what ways is it different from your first album, Space Shuttle No. 8?
JS: For this album, I wanted to go beyond my comfort zone. One thing I really wanted to try was writing everything in English, so I could connect more with fans outside of Thailand. The first track we worked on was Ride or Die. We wrote it in Sweden during a songwriting camp, where we also wrote Tell Me The Name.
The way I look at this album is something that is still very much me, but with a mix of many different writers and producers involved. There’s even one song on the EP that I didn’t write at all, called Passion Fruit. A producer sent it to me, and I thought it was really good, so I included it on the album. It’s kind of like I’m a kid gathering all his friends to try something new, exploring things I wouldn’t normally do on my own.
GS: After making this album, do you feel more comfortable stepping outside your musical comfort zone?
JS: Well, we just released Golden Night in a Thai version, which isn’t really my usual musical style. The song is pretty R&B—kind of like Brian McKnight—but people still loved it and accepted what I did. So now I feel like I can experiment more.
GS: We notice you have a space theme going on with all your works. What’s the reasoning and concept behind this?
JS: My name is Jeff Satur, and it sounds like Saturn. My fans are called Saturdayss, so everything is connected that way. But I think the theme also comes from how I see myself. I feel like I have two personalities: the regular side of me, and the side you only meet when I’m performing. All the fans know his name is Sunshine. He appears in the music videos for Dum Dum and Ride or Die, and he shows up in the darker-themed music.
He also appears during concerts. It’s kind of like Saturn and the Sun—a brighter side and a darker side—even though it’s funny that Sunshine represents the darker side. I’ve felt this duality ever since I was a kid, so the Saturn theme feels natural, like everything has been connected since I was young. I feel like I’m Saturn, and my fans are like Saturn’s rings, hugging me. That’s why I want everything to feel alive within this space theme.
GS: We hear your household has become something of a feline kingdom. How are the cats doing these days, and is there room for any more?
JS: It’s like a farm now. We have maybe 20-plus cats—I’m not really sure of the exact number anymore. I don’t think I’ll adopt more because it’ll be too much for me to handle, but I love them. Sometimes my mum will go out to look for a cat that escaped and then she’ll also come back home with a new one. I don’t know how that happens, but it does.
GS: Are there any plans to visit Singapore, for a performance or press tour in the near future?
JS: Singapore is always a destination on my tour. Next time it’ll definitely be part of a tour again—maybe even a bigger one. I’m not sure yet, but I’ll definitely be back. My main goal is just to meet as many fans as possible. I want to see them and sing with them. I’m also trying to release more songs before that, so we’ll have even more opportunities to sing together.
GS: Finally, congratulations on such a successful 2025, and wishing you all the best for 2026! This year you’ve reached so many significant milestones. What other goals have you set your sights on?
JS: We’ve had three solo concerts so far, and the next one will probably be the biggest yet. So for me, it feels pretty risky, but I want to do it because it’s my dream. This is a once-in-a-lifetime opportunity, so that’s my main goal in the near future. I just wish for it to go well.
This interview has been edited for length and clarity.
READ MORE
