Italian luxury fashion house Prada recently named K-pop boy band ENHYPEN as their newest brand ambassadors.
The seven-piece band was previously spotted at the brand’s Fall/Winter 2023/2024 menswear show during the Milan Fashion Week back in January. It comprises members Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-Ki.
Then, they wore the brand’s men’s spring 2023 collection, characterised by boxy blazers and denim pieces.
The influence of the boys is not to be underestimated.
They helped the Italian fashion house secure $40.4 million in media impact value, according to tallies of January fashion weeks compiled by data firm Launchmetrics, per WWD.
The boys were also delighted and honoured to be named ambassadors of the brand.
“The synergy Prada and ENHYPEN will create is something we’re very excited to witness and greatly looking forward to”, they added in a statement.
ENHYPEN made their debut in 2020 via the survival competition programme I-Land. Despite having been in the industry for three years, they have been met with growing success, while securing major partnerships.
The K-pop boy band will also be the newest addition to the line-up of Prada ambassadors. It includes American actress Scarlett Johansson, model Hunter Schafer, Chinese singer-songwriter Cai Xukun, NCT’s Jaehyun, amongst others.
On the musical front, ENHYPEN will be embarking on their second world tour Fate soon. It will kick off in Seoul end July, and stop by Japan and the United States thereafter. More dates are to be announced.
In other Fashion news, Louis Vuitton previously revealed that actor Song Joong-ki would be their house ambassador. Ferragamo also named NCT’s Jeno Lee as their first global male ambassador last month.
This article originally appeared on HallyuSG.