Maison Martell, the oldest of the great cognac houses, has just announced that Chinese actor Eddie Peng will serve as its new global spokesperson for Martell Noblige. This appointment commemorates the new look of one of Martell’s star products, the new bottle reflecting the blend’s desire to be a rallying cry for the young and audacious, a bold attitude embodied by the slogan “soar beyond the expected“.
Comprising of a minimum of 100 eaux-de-vie from the finest terroirs in the Cognac region and boasting a delicate taste that showcases the Maison’s focus on exceptional quality, the Martell Noblige celebrates over three centuries of savoir-faire and innovation. This is only possible because of the brand’s desire to grow past its limits, and Peng is someone who shares these same values in his insatiable appetite for self-improvement and growth. Striving to be more than one of the silver screen’s most recognisable heartthrobs, this exquisite pairing could not come at a better time.
As part of this appointment, Peng stars in a short film titled The Leap, directed by internationally renowned artist, photographer and film director Wing Shya—a long-time collaborator of Wong Kar-Wai. The film mirrors Peng’s journey in overcoming obstacles and ignoring the naysayers to reach where he is today, spotlighting him as a leader and inspiration to the new generation of cognac enthusiasts to strive and aim high in all their endeavours.