Caring for our skin calls for us to stay acutely attuned to its unique, ever‐evolving needs so we can respond accordingly in a timely manner—be it by switching out products or completely overhauling a routine that no longer delivers. The skincare brands, for their part, have been doing a tremendous job at developing solutions aimed at serving the various skin needs of each and every consumer. Drunk Elephant is one shining example, with the American clean beauty brand offering a wide range of products that cater to different needs. All come enriched with research‐backed, skin‐friendly ingredients with small molecular structures, minimising the risk of irritation and allergies while allowing for better penetration and absorption. Extra care has also been taken to ensure biocompatibility, with all formulations specifically calibrated to a pH between 2.5 and 6.8, so they come as close as possible to the skin’s natural pH level—which typically sits between 4.5 and 5.5.
Drunk Elephant’s ethos is exemplified in its latest serums and moisturiser. Specially formulated to be suitable for even sensitive skin, the C‐Luma Hydrabright Serum gently brightens with 10 per cent vitamin C and a complex that is a blend of the potent antioxidants phloretin, glutathione and gallic acid. The promise is that regular use will help in reducing hyperpigmentation, fading post‐breakout scars and improving overall luminosity. Other ingredients such as squalene keep the skin hydrated.
The B‐Hydra Intensive Hydration Serum, meanwhile, deeply hydrates the skin thanks to pro‐vitamin B5 and sodium hyaluronate. It also comes fortified with pineapple ceramide, to improve both skin tone and texture while boosting radiance, as well as a complex of lentil, apple and watermelon rind, which diminishes the look of fine lines and helps rejuvenate dull skin.
Then there is the Lala Retro Whipped Cream, concocted to provide lasting moisture to the skin while combating signs of ageing. Key ingredients in this moisturiser include five African oils rich in antioxidants and fatty acids, and a blend of three plant‐derived ceramides to help prevent moisture loss and soothe the skin.
What’s more: The beauty of Drunk Elephant is that its serums and moisturisers are biocompatible and can be easily mixed to create a potent, personalised smoothie that works best for your skin concerns. Perfect for the game changing woman on the go.
This story first appeared in the November 2024 issue of GRAZIA Singapore.
PHOTOGRAPHY JAYA KHIDIR
ART DIRECTION MARISA XIN
PHOTOGRAPHY ASSISTANTS NOWO KASTURI, TAWFIQ ISMAIL
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