Scent Of The Season: 7 New Summer Perfumes To Fall In Love With In 2025

From radiant florals to breezy coastal blends, here are your next olfactory obsessions
From sunlit florals to oceanic woods, these are the standout summer perfumes you'll want to wear for 2025.
The latest summer perfumes have just landed for 2025 (Photos: Bvlgari, Coach, Armani Beauty, Chloé, Goldfield & Banks)

Oh, summer—the intoxicating season of sunlit afternoons and endless possibilities. This is the time of year when we crave fragrances that embody warmth, vibrancy, and a touch of sensuality. Enter 2025’s latest perfume lineup, where each new launch invites you to craft your own sensory escape. From sun-drenched city streets to serene coastal escapes and oceanic odysseys, these are the scents for sunny days ahead.

Ahead, dive into GRAZIA Singapore’s guide to the best summer scents for any kind of mood, and every type of woman.

For The Romantic Minimalist Dreaming Of Summer Escapes

Photo: Dolce & Gabbana

There are summers you forget, and then there are Capri summers—etched in jasmine-scented breezes and kissed by sea spray. Dolce & Gabbana’s Light Blue Capri In Love is the scent of an island romance, tender and intoxicating. A soft opening of jasmine tea leads into the tart freshness of granny smith apple, balanced by the warm spice of longoza at the base. It’s breezy yet composed—the olfactory equivalent of a linen dress fluttering through cobblestone streets. Housed in a curved bottle adorned with Caprese blue majolica, this fragrance brings a touch of Italian serenity to everyday moments.

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For The Style Maven Who Calls The Shots

From sunlit florals to oceanic woods, these are the standout summer perfumes you'll want to wear for 2025.
Photo: Courtesy of Armani Beauty

Somewhere between sea and sky, where light ripples across water and air carries a floral breeze, lies the inspiration for Iris Bleu—the newest creation in the Armani/Privé Haute Couture Les Eaux collection. This serene, sunlit fragrance opens with crisp galbanum and citrus, unfurling into a heart of velvety iris and jasmine that evokes the hush of a Mediterranean dusk. A base of white musks and cedarwood whisper like a salty breeze. Delicate, luminous, and undeniably luxurious, Iris Bleu is a quiet tribute to nature’s bluest moods.

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For The Woman Who Finds Strength In Stillness

Photo: Issey Miyake

Lush and luminous, this new iteration of L’Eau d’Issey is a thalassic odyssey to quiet power. The fragrance opens with a vegetal posidonia accord that anchors its floral-aquatic heart, drawing you into depths where ylang-ylang blooms softly beneath the surface. A whisper of vanilla lingers, offering warmth like sun-dappled skin after a swim. Its iconic bottle returns—this time with a silvery wood-textured cap and refillable design—echoing the shimmering reflections of water in motion.

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For The City Girl Chasing Golden Hour

Photo: Coach

There’s something magnetic about a woman striding through a city at dusk—sunlight catching her shoulders, confidence humming with every step. Coach’s Gold Eau de Parfum bottles that very glow. With radiant pink peppercorn and the soft allure of almond blossom, this floral scent feels like warm skin after a long summer day. Vanilla and gold amber linger on the skin, leaving behind a trail as unforgettable as a sunset skyline. Inspired by the iconic Coach “C” charm, this fragrance is both a nod to heritage and an ode to modern sensuality. It’s made for women who don’t wait for golden hour—they create it.

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For The Globetrotter Dreaming About Coastal Life

From sunlit florals to oceanic woods, these are the standout summer perfumes you'll want to wear for 2025.
Photo: Courtesy of Goldfield & Banks

What does freedom smell like? Perhaps like salt in the hair, lemon in the air, and a breeze that carries something rare. Goldfield & Banks return to the tide with Pacific Rock Flower, the latest eau de parfum in their beloved Pacific Rock Moss collection. A love letter to the Australian coastline, it swaps punchy masculinity for creamy, floral ease—wrapped in tea tree, sea salt, cocowax, and sun-warmed blooms. This is the scent of wind through white petals and sandy feet. Smooth and luminous, it’s an invitation to hop on that coastal escape you’re thinking of.

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For The Romantic Who Thrives On Intimacy

Photo: Courtesy of Bvlgari

Bvlgari’s Allegra Insieme is a radiant celebration of togetherness, capturing the power that emerges when confidence meets connection. This unexpected woody floral fragrance balances the refined strength of cedarwood with the playful sensuality of peony. It is brightened by fresh mandarin then warmed by rich patchouli. The flacon’s soft pink glass and Roman column-inspired fluting marry timeless heritage with modern sophistication—all crafted sustainably to reflect thoughtful luxury. This is the scent for those who embrace their authenticity whole.

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For the Modern Classic With A Taste For Stillness

From sunlit florals to oceanic woods, these are the standout summer perfumes you'll want to wear for 2025.
Photo: Courtesy of Chloé

Step into a hidden sanctuary of scent with Chloé’s Atelier des Fleurs Solid Perfume, a whisper of blossoms transformed into a silky balm. This portable indulgence invites you to experience the iconic floral fragrances anew, melting gently onto pulse points for an intimate, skin-close aroma. Crafted with natural ingredients and housed in a refillable, ivory case, this is a compact companion for the distinguished lady who cherishes serene sophistication wherever she goes.

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