Miley Cyrus needs no introduction. After catapulting into worldwide fame at the ripe age of thirteen for playing our favourite teen superstar Hannah Montana, Cyrus has come a long way since retiring from her Disney days. Sure enough, our prepubescent selves may have loved her for her seemingly glamorous double life as a tween pop star—but now at 30, Cyrus isn’t hiding behind a made-up persona or a blonde wig. She’s an artist through and through. A quick look through her discography is telling enough—she’s sold 55 million singles and 20 million albums worldwide (and counting!), a feat only a handful of aspiring singers dare to dream of.
With everything she’s accomplished, it only makes sense that the singer partnered up with the house to open up the animated world of Gucci’s Flora Fantasy brimming with kawaii characters and individuality. Surrounded by flowers and kitschy visuals, Cyrus has played a pivotal role of bringing to life the world of Gucci’s Flora Fantasy line.
Staying true to the essence of the previous Flora Fantasy fragrances—Gucci Flora Gorgeous Gardenia and Gucci Flora Gorgeous Jasmine, the new Gucci Flora Gorgeous Magnolia is yet another rendition of a fruity floral fragrance that speaks to the star’s inner child and femininity. With notes of patchouli essence, magnolia essence, and a dewberry accord, the fruity floral fragrance is an ode to womanhood and the freedom it entails while embracing the uniqueness of Magnolia Alba, an ancient and rare plant that forms the heart of the perfume. Each note brings a sense of dimension to the perfume, a feat not gone unnoticed by Cyrus, who perfectly embodies the spirit of the untamed woman the fragrance is modelled after.
Below, Cyrus brings us through her relationship to the fragrance and her philosophy to beauty.
Your song ‘Flowers’ has been a huge success and the fastest to reach a billion streams. It’s about self-love and inner strength, which is the mantra behind the new Gucci Flora Gorgeous Magnolia too. Where do you think inner strength comes from?
Inner strength comes from feeling confident + creatively fulfilled, which translates to living your dreams and making your fantasies come true. Becoming your own hero.
How does Gucci Flora Gorgeous Magnolia make you feel?
It has a free-spirited nature, reflecting the women (like me) it was designed for.
The Gucci Flora Gorgeous Magnolia is all about exploring and discovering. You’ve mentioned hiking is one of your hobbies. Why do you love it and what do you get from that experience?
Being in nature somehow makes me feel so small and powerful at the same time. I’m a part of this greater being that I don’t quite understand and the unknown is fascinating to me.
What three words would you use to describe how Gucci Flora Gorgeous Magnolia makes you feel?
Playful, free and feminine.
This campaign celebrates creatives and dreamers. What does this look like to you?
It’s a combination of someone who lives according to their own rules, being free spirited, having trust in themselves and having the power to turn their dreams into reality.
Gucci Flora Gorgeous Magnolia wants each woman to tap into her inner strength. How do you suggest young women figure this out for themselves?
I am my own “poster girl” and it took me a bit to stop looking to other women to be my inspiration or reference point; I encourage my fans to be their own heroes too.
Your relationship with Gucci is always evolving. Are there any specific words you would use to describe Gucci?
Authentic, elegant, timeless, and unique – quality.
Why did you choose to work with Gucci?
Gucci is family to me. That is so important in my work to always put creativity and love first, which is the same value as Gucci. We are always on the same wavelength when it comes to expression.
The Flora Fantasy campaign moves through several sets and scenes. Did you have a favourite and why?
The beach of course… I’m on my endless summer vacation.
There are now three scents within the #FloraFantasy universe and each one is built around a noble flower. For you, what do each of these flowers represent?
The latest Gucci Flora Gorgeous Magnolia reminds me of my garden in the sun, while the Gucci Flora Gorgeous Jasmine reminds me of early mornings and the Original Gucci Flora Gorgeous Gardenia represents new beginnings.
When might you choose to wear which scent?
When it comes to scents, I like to wear my favourite one to dinner, so when my guest asks what I’m wearing I know they’re not just talking about the outfit.
What is your philosophy when it comes to beauty routines?
I believe in fluid evolution and allowing beauty routines to be flexible and morph with me.
Did anyone ever give you any beauty advice that you took to heart?
My grandmother used beauty in a very powerful way. It would draw people to her but it was always subtle, I admired that.