Louis Vuitton is stepping into a new era with the launch of La Beauté Louis Vuitton, a collection of beauty that will be brought to life under the creative direction of Dame Pat McGrath, DBE. Rooted in the spirit of travel and artistry, this latest venture is a natural expansion of the house’s heritage and holistic offering.
Having shaped beauty for decades, bringing some of fashion’s most iconic looks to life and revolutionising the industry with her own brand, Pat McGrath Labs, McGrath now lends her creative magic to Louis Vuitton’s latest vision: a beauty experience that goes beyond just products.
“Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity and innovation,” McGrath shared in a statement. “The beauty universe is about so much more than just product, and what we are creating here will unlock a new level in luxury beauty.”
Though this latest chapter brings much excitement, this isn’t entirely new territory for the house. From crafting elegant vanity cases for toiletries to creating luxurious powder compacts, brushes, and mirrors in the 1920s to its modern fragrances, the maison has long held a connection to beauty.
“La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula and innovation,” said Pietro Beccari, Chairman and CEO of the French luxury brand. “Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure while continuing to celebrate our creativity and heritage.”
More details on the product range—set to debut in spring 2025—will follow. In the meantime, enjoy these sneak previews.
This story first appeared on GRAZIA International.
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