Welcome To The GRAZIA Beauty Black Book 2025
Welcome to the annual edition of GRAZIA Singapore’s Beauty Black Book—back and better than ever.
Curated by the GRAZIA Singapore editorial team alongside a panel of industry insiders, this definitive guide spotlights the very best in beauty, setting the benchmark for innovation, performance, and effortless allure. Over the past year, we’ve tested thousands of products, logged countless hours of debate, and scrutinised every claim to arrive at our final list of winners. The result? A carefully edited lineup that cuts through the noise of today’s overcrowded beauty market—so you don’t have to.
Our Selection Process
From thousands of submissions, the GRAZIA Singapore team first shortlisted potential standouts. These were then put through months of rigorous testing by our in-house panel, with each product evaluated independently by a minimum of three testers to ensure accuracy and eliminate bias. Final winners were chosen based on performance, innovation, and real-world results—and you’ll find our testers’ considered notes woven throughout the list.
Meet Our Panellists
Besides the GRAZIA Singapore editorial team, we also tapped a panel of industry insiders—from aesthetic doctors and makeup artists to skincare experts and our trusted community—to test it all.


TANISHA KHAN
As co-founder of wellness-fashion label Sunday Pilates Club, the young entrepreneur and model offers a fresh, forward-thinking perspective on trends and self-care in the beauty space.
LAYYI
One of GRAZIA Singapore’s Bright Young Things 2025, singer-songwriter Layyi is redefining the local music scene with her genre-blurring sound and unmistakable sense of style.


NG SEE MIN
First known for her intricate jagua tattoos, the multifaceted artist continues to push creative boundaries, bringing her distinctive vision to everything from film and digital content to bold, expressive beauty looks.
DR RACHEL HO
One of Singapore’s most respected aesthetic physicians, Dr Ho uses her platform to make beauty smarter. Known for her clear, science-first approach, she breaks down ingredients, debunks myths and decodes trends with clinical precision.


MICHELLE SIELMAN
More than a beauty content creator, Sielman offers an insider’s look into the refined world of premium beauty—thoughtfully curated, elegantly presented and always aspirational.
AIRIN LEE
With her eye for nuance in colour, texture and tone, makeup artist Lee is known for creating looks that are modern, elevated and effortlessly refined.


ELLE WIJETUNGE
Sri Lankan content creator Wijetunge is reshaping the beauty conversation—championing inclusivity and representation while redefining what beauty looks like today.
AMELIA ALEXANDER
A trusted voice in skincare, Alexander’s in-depth video reviews blend science with sincerity, helping her audience cut through the noise to find what truly works.
View the winners of Beauty Black Book 2025 here.