By Bryan Goh

Fenty Beauty’s Icon Velvet Liquid Lipsticks Guarantee A Perfect Pout

Five universal shades to make some matte moves
Photo: Courtesy of Fenty Beauty

The thing about liquid lipsticks is that they often claim to have tattoo-like staying powers. If a brand is particularly naughty, they’d even claim to say that it will stand up to a make-out session without coming off or leaving a crusty finish that falls off on one’s chin.

While these claims might be true for some brands and an expensive experiment for the customers of others, consider the Fenty Icon Velvet Liquid Lipstick instead: its creamy formula guarantees to go on smoothly before drying down to an intense, but never drying finish.

While the colours are Fenty Beauty classics that can be found in other of the brand’s product ranges—the look-at-me scarlet hue of The MVP to the universally flattering dusty pink of C-Suite’Heart—the concept of liquid lipstick is entirely new for the brand.

With the same doe-foot applicator that the Poutsicle Hydrating Lip Stain uses (it hugs the lips very closely for precise application), the liquid lipstick goes on smoothly with one swipe (just like the Semi-Matte range albeit this one takes slightly longer to dry down) but a trick for first-timers is to make sure that you wipe the applicator on the rim of the tube to prevent yourself from applying too much on. The same goes for if you’re looking to wear it as a liquid blusher but just make sure to sheer it out with a foundation or even a highlighter to give its finish a glow.

As for its longevity, the Fenty Icon Velvet Liquid Lipstick was worn by Riri herself during her Superbowl 2023 performance so that’s clear proof that its intensity lasts and lasts without signs of fading, bleeding, or crusting. The exact colour? It’s The MVP.

Photo: Courtesy of Fenty Beauty

One last tip we have too when it comes to the Fenty Icon Velvet Liquid Lipstick is that you have to be gentle with your lips when removing it. If you’re using a cream or oil cleanser, gently massage in circular motions to break the formula down and if you prefer micellar water, press a cotton pad soaked in it for 20 to 30 seconds to “lift” the product away.

The Fenty Icon Velvet Liquid Lipstick range is priced at SGD43 and is available for sale online and at SEPHORA’s physical stores.