To mark the nation’s 60th birthday, we’ve handpicked 60 of our favourite local brands—defining a new era of Singaporean cool in fashion, jewellery, beauty, food, lifestyle, and design.
The Singaporean beauty industry has come a long way in the last 60 years. Now, homegrown beauty labels are putting high performance, holistic wellness and nuanced innovation at the forefront of their offerings. Ahead, discover the GRAZIA Singapore team’s essential list of local beauty brands—and the best products to add to your vanity table this SG60.
BARENESS SKIN
Founded by leading local aesthetic doctor Dr Shauna Tan, Bareness Skin leads the charge in science-backed high performance skincare.
BLUNIES
Created by Savina Chow and Cath Halim, Blunies is championing high-performance deodorants made with collagen—and sans the hefty price tag.
SIGI SKIN
Best known for their superfood-infused formulations, this homegrown beauty label gained popularity for their fuss-free approach to skincare.
MOOM HEALTH
Made with the modern Asian woman in mind, Moom Health’s natural remedies are revolutionising the health and wellness industry, one supplement at a time.
JING BOTANICS
Tapping into the age-old wisdom of Traditional Chinese Medicine (TCM), Jing Botanics puts holistic wellness at the forefront of its nourishing scalp-care products.
ROMI BEAUTY CLUB
Co-founded by Arissa Cheo, Yoyo Cao, and Lin Ting, Romi Beauty Club’s multitasking beauty goodies put self-love at the forefront of wellness. The beloved local brand also opened their first store at Ngee Ann City this month.
RE:ERTH
Re:Erth is changing the skincare game, one delicate, nature- derived product at a time.
SAHUR’S ART
Innovation, authenticity and fun ground each product from Sahur’s Art, makeup artist Sahur Saleim’s beauty label.
NODSPARK
Nodspark is putting an effortless twist on at-home beauty kits with its innovative nail polish wraps and overnight lashes.
ILLUMIA THERAPEUTICS
Female empowerment lies at the heart of everything Illumia Therapeutics does, from its advanced facials to full-body treatments.
HANDMADE HEROES
The go-to brand for natural Earth-friendly skincare, Handmade Heroes’s plant-based products are as nourishing as they are sustainable.
KEW ORGANICS
With its water-based formulations, Kew Organics has mastered skincare that goes far beyond the surface.
TWO HALVES
Founded by a mother-daughter duo, Two Halves gained momentum in the beauty sphere with their restorative, skin- synchronising goodies.
This story first appeared in the August 2025 issue of GRAZIA Singapore.
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