2025 is shaping up to be a year where the lines blur between fragrance and identity. Brands are digging deeper into emotion, memory, and skin chemistry, resulting in perfumes that evolve as much as you do. Whether you’re looking to refresh your rotation or discover your next signature, these are the fragrances making waves this year.
From deep, woody complexities to sweet indulgences and cool freshness, here’s GRAZIA Singapore’s essential guide to some of the newest fragrances for the year ahead.
Cartier Déclaration Eau de Parfum
What it is: A fresh take on Cartier’s iconic Déclaration, now reimagined with a creamier, warmer twist. Created by Cartier’s in-house perfumer Mathilde Laurent, this version turns up the heat with clove and ginger, then softens it all with a cozy, milky cloud—think spicy chai, but make it elegant.
Why you need it: It’s the kind of scent that lingers like a well-chosen word—spicy, intimate, and quietly intense. Perfect for cool nights and close conversations. Plus, the redesigned bottle is lighter on the planet and now refillable, so you can keep the fire going sustainably.
Chloé Atelier des Fleurs Cedrus Intense Eau de Parfum
What it is: Chloé’s Atelier des Fleurs collection continues to push boundaries with Cedrus Intense. This isn’t just a fragrance—it’s an exploration of cedar like never before. Created by master perfumers Quentin Bisch and Louise Turner, this intense reinterpretation builds upon the original Cedrus fragrance, revealing the hidden facets of cedarwood. The fragrance opens with zesty bergamot and crushed leaves, giving way to a heart of leathery rose. The real magic happens when Australian sandalwood, Chinese cedar, and Indian vetiver come together, creating a trio of luminous woods with a soft green opening and an amber finish.
Why you need it: This fragrance is for those who appreciate the raw beauty of wood and the balance of strength and softness. It’s a complex, empowering scent that evokes confidence and timeless elegance.
Maison Margiela Replica Afternoon Delight Eau de Toilette
What it is: If you’re looking for a perfume that evokes indulgence, Afternoon Delight is it. This gourmand fragrance is inspired by the comfort of a Parisian café, where the aroma of freshly baked madeleines fills the air. The scent is sweet, with a blend of madeleine accord, sandalwood, whipped vanilla, and musk. It’s a rich, creamy fragrance that’s both comforting and uplifting.
Why you need it: For anyone who wants to wrap themselves in the nostalgia of simple joys, Afternoon Delight offers a delicious escape. It’s a perfect fragrance for everyday wear, evoking warmth and sweetness with every spritz.
Le Labo Eucalyptus 20
What it is: New for 2025, Eucalyptus 20 by Le Labo is a fragrance that brings the cooling freshness of eucalyptus to the forefront. This unisex scent balances the invigorating aroma of eucalyptus with the warmth of labdanum and a hint of musk. The smoky nuances of cedar add depth, while incense elevates the composition to a truly mesmerising level.
Why you need it: Fresh, yet warm—Eucalyptus 20 is the ultimate balance. It’s perfect for anyone who craves a clean scent with depth.
Chanel Chance Eau Splendide
What it is: Chance Eau Splendide is a fresh twist on the Chance line. Think radiant raspberries, soft rose, and violet, all wrapped up in a luxurious heart of rose geranium grown exclusively in Grasse. The fragrance finishes with a sophisticated cedar and musk base that’s light yet grounding.
Why you need it: A fragrance that’s all about seizing the moment, Chance Eau Splendide is vibrant and magnetic. It’s for those who take life head-on and need a scent that reflects that energy.
Givenchy Beauty Gentleman Society Eau de Parfum Ambrée
What it is: Gentleman Society Eau de Parfum Ambrée is a bold fragrance that layers floral, woody, and spicy notes—narcissus, leather, tobacco, vanilla—into a blend that exudes confidence. The addition of amber adds warmth, giving the fragrance a rich, seductive finish.
Why you need it: If you want a fragrance that speaks volumes without saying a word, this is it. Gentleman Society Ambrée is daring and effortlessly sophisticated.
Maison Francis Kurkdjian Baccarat Rouge 540 Extrait de Parfum
What it is: The Baccarat Rouge 540 Extrait takes the iconic fragrance to the next level. It’s richer, warmer, and more mysterious than the original—amber, woody, and resinous notes dominate, while delicate jasmine and saffron add complexity.
Why you need it: If you want to turn heads, this is the fragrance that’ll do it. Baccarat Rouge 540 Extrait is the epitome of luxury—a scent that leaves a lasting impression.
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