GRAZIA Most Wanted: Gucci Beauty’s New Gardenia Intense Fragrance Is Made For The Free Spirits

Plus: Byredo's new Blanche Absolu and Clarins's new eye concentrate
Gucci and Byredo introduce new intense perfumes, Burberry releases new lipstick shades and all the other new beauty launches from July 2025.
Miley Cyrus is the face of Gucci Beauty’s new Flora Gorgeous Gardenia Intense fragrance. The perfume is one of the most exciting new beauty launches to cop in July 2025. Photo: Instagram / @guccibeauty.

For GRAZIA Singapore, July is the month of mindful rejuvenation. We recently debuted the inaugural GRAZIA Glow Index 2025, a curated edit of the best face and body treatments in town. In Singapore, July is also the peak of wellness-related activations and holistic spaces. So this month, we encourage you to take a deep breath, recharge and renew—and there’s no better way to do that than with a vanity table refresh.

Take time to declutter—both physically and mentally—and re-evaluate routines. Is it time for a new signature fragrance? Or maybe it’s time to upgrade your tried-and-true makeup regimen. Whatever the case, it’s high time for change. Here, discover new beauty products from Gucci, Burberry, Byredo and more.

Gucci’s new Flora Gorgeous Gardenia Intense Perfume

Arguably Gucci Beauty’s most iconic range of fragrances is the Flora line. The Flora Gorgeous collection began in 2021 with Gardenia and continued yearly with Jasmine, Magnolia and finally, Orchid that was launched last July. Now, the fragrance family OG is getting an upgrade in the form of the Flora Gorgeous Gardenia Intense. The new intense version magnifies the original perfume’s fruity energy, but is deepened with sandalwood for a rich, gourmand finish. Unlike previous scents from the Gucci Flora range, the Gardenia Intense is housed in a translucent fuchsia bottle, befitting the lush, enchanting fragrance that sits within.

Discover the new Flora Gorgeous Gardenia Intense fragrance from Gucci Beauty here.

Burberry Beauty Kisses Tea Collection

Gucci and Byredo introduce new intense perfumes, Burberry releases new lipstick shades and all the other new beauty launches from July 2025.
The new shades of Burberry Kisses Liquid Matte from the Kisses Tea collection from left: 02 Cream Tea, 36 Chai Brown and 86 Darjeeling Brown. Photo: Courtesy of Burberry Beauty.

There is perhaps no beverage most emblematic to Britain than tea, so it’s no wonder that the iconic luxury maison has unveiled the Kisses Tea collection. The lipstick range features four neutral, brown-tone shades across two formulations: Burberry Kisses Matte and Burberry Kisses Liquid Matte. Each colour inspired by varieties of tea, from the soft Cream Tea to the rich redness of Darjeeling Brown. While the shades are marketed to suit any and all skin tones, our recommendation is Chai Brown, a copper-toned brown inspired by the spices of chai rooibos tea.

Byredo Blanche Absolu

Gucci and Byredo introduce new intense perfumes, Burberry releases new lipstick shades and all the other new beauty launches from July 2025.
The Blanche Absolu de Parfum from Byredo. Photo: Instagram / @officialbyredo

One of Byredo’s most iconic fragrances has been reinvented for a new wave of fragrance aficionados. First launched in 2009, Blanche from the Swedish label is a classic floral aldehyde scent, infused with notes of pink pepper, peony and sandalwood. More than 15 years on, Byredo has launched the Blanche Absolu, a tribute to the original olfactory creation’s fresh, comforting spirit. The new iteration of Blanche opens with notes of aldehyde and black pepper, before rose and jasmine imbue the scent with heart and a floral softness. Most importantly, Blanche Absolu is grounded with musks and cashmere wood—accords that push this new scent into clean girl territory. A scent made for the effortlessly cool crowd.

Discover the new Blanche Absolu from Byredo here.

Clarins’s Total Eye Lift

Gucci and Byredo introduce new intense perfumes, Burberry releases new lipstick shades and all the other new beauty launches from July 2025.
The new Total Eye Lift from Clarins uses a plant-based retinol alternative to lift and nourish the delicate eye area. Photo: Courtesy of Clarins.

The delicate eye area remains one of the most pressing points of concern when it comes to skin ageing. Enter the new Total Eye Lift from Clarins. In signature Clarins style, this eye cream has been formulated with plant-based ingredients, and is designed to lift and awaken the eye area is just 30 seconds. Not just that: the Total Eye Lift also works doubly hard to treat fine lines, puffiness and dark circles for a more radiant appearance. Plus, this eye concentrate uses organic harungana extract, a plant-based alternative to retinol, that boosts collagen production in the skin by 12 times. The product’s formula is also lightweight and easily absorbed into the skin, so you don’t need to worry about any lingering oiliness near your eyes.

The New Total Eye Lift is now available online, in Clarins Boutiques and department stores.

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