To mark the nation’s 60th birthday, we’ve handpicked 60 of our favourite local brands—defining a new era of Singaporean cool in fashion, jewellery, beauty, food, lifestyle, and design.
This National Day, we’re shining a spotlight on homegrown lifestyle brands that embody the creativity, resilience, and soul of Singapore. From thoughtfully curated floral ateliers to design-forward lifestyle labels, these businesses are rooted in a passion for craftsmanship, community, and culture.
Whether you’re looking to refresh your space or gift something uniquely local, these names are proof that style and substance go hand in hand—right here at home.
BYND ARTISAN
Using time-honoured craft techniques, Bynd Artisan makes functional leather accessories and paper goods that you can add your personal touch to.
THE PAPER BUNNY
Having just opened their second store at VivoCity, lifestyle label The Paper Bunny first made its mark with versatile bags and accessories that are ideal for the everyday.
THE FLORAL ATELIER
The Floral Atelier celebrates nature, beauty and craftsmanship with elegant, romantic floral designs.
BEWILDER
Founded in 2020, Singapore’s first fungi farm and design studio offers unique (and edible) mushroom bouquets.
MOTHERSWORK
Featuring a curation of premium brands from around the world, this homegrown retailer offers everything that a parent raising a child would need.
HUMID HOUSE
Contemporary botanical design studio based in Singapore and Paris celebrating nature, culture, and climate diversity.
OME
Founded by Willabelle Ong, Ome creates elevated home care essentials for mindful, beautiful living.
HUSH CANDLE
This women-led fragrance studio first started off as a passion project but is now known for its cost-friendly and sustainable products.
This story first appeared in the August 2025 issue of GRAZIA Singapore.
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