Longchamp Brings The Parisian Apartment Dream To Life At Its Renovated Boutiques In Singapore

Two refreshed stores, two stories of Parisian charm

Step into the newly-furbished Longchamp boutiques in Singapore. — Longchamp unveils two newly renovated boutiques in Singapore (Photo: Longchamp)

Step off the buzzing streets of Singapore and into Longchamp’s newly unveiled Parisian apartment-inspired boutiques. These refurbished spots are where Haussmann-style mouldings meet vintage curiosities, and every detail feels intimate and elegant. At both Marina Bay Sands and ION Orchard, the French brand has reimagined its stores not just as a place to shop, but a space to linger and feel right at home.

A Balance Of Whimsy And Sophistication

The boutiques reveal a fresh design language with sculptural wood facades, soft lighting, and display shelves styled like private libraries. The green-toned Le Pliage “library” wall becomes an instant focal point, celebrating the foldable icon in a rainbow of colourways. Lounge areas lend the ease of a lived-in salon, blurring the line between boutique and home.

The bookshelf-inspired display at the ION Orchard boutique is set against a splash of lime green (Photo: Longchamp)

Every corner is layered with thoughtful references to Longchamp’s French roots, from ceramic mugs handcrafted by Paris-based designer Pia Chevalier to café-style lacquer trays and bistro chairs that seem plucked from Cafe de Flore. The result is inviting, but never overstated. Very much like Longchamp, the new look of the stores is elegant, but never inaccessible.

Two Stores, Two Moods

Though shaped by the same Parisian design ethos, each boutique tells a different story. At ION Orchard, the energy is playful and vibrant. The berry bon bon podiums amidst joyful pops of colours create a dynamic, trend-driven space that speaks to the youthful spirit of the city. In contrast, the Marina Bay Sands space offers a more tranquil retreat. Dressed in softer hues and clean lines, it evokes understated elegance and mirrors the calm of the bay just beyond.

The Marina Bay Sands boutique features clean lines and muted shades of blue (Photo: Longchamp)

Beyond the interiors, Longchamp’s refreshed boutiques invite you to experience the maison’s heritage in motion. Bags are displayed like objets d’art in a living space—touchable, covetable, and effortlessly chic. As you wander through the airy salons, you’re not just shopping. You’re stepping into a world where French elegance is lived and worn. More than a retail experience, it’s an invitation to play, explore, and make the Parisian dream your own.