Whether you’re a Hailey Bieber fan or not, there’s no denying she’s a trend-setter. From elevating the slicked-back bun to launching the glazed donut nails phenomenon, her style instincts rarely miss. Now, she’s turning her attention to the wrist—reviving the unapologetic glamour of 1990s-era luxury with a vintage diamond Piaget watch.
In recent Instagram posts, Bieber showed off the timepiece: fully pavé-set in diamonds from dial to bracelet, it’s a study in pure opulence. And it’s clearly a favourite of hers—worn with the ease of something lived-in. Whether she’s pairing it with a black mini dress, a red-hot leather tank and trousers for a night out, or just a simple tee, Bieber proves the piece is surprisingly versatile.
The piece is classic Piaget—where Swiss horology meets high jewellery. Known for their ultra-thin movements and gem-forward designs, Piaget timepieces defined quiet glamour in the ’90s: refined, radiant, and unmistakably luxurious. Let’s not forget—they were beloved by style icons like American actress Elizabeth Taylor, Former US First Lady Jackie Kennedy, and Italian-French actress Sophia Loren.
There is something uniquely compelling about this particular wave of vintage watch collecting, especially when it intersects with jewellery. Diamond watches from the ’80s and ’90s are beginning to see a resurgence, their layered history and unapologetic sparkle offering a powerful contrast to the pared-back minimalism that’s dominated recent seasons.
It’s a timely move. As the fashion world leans into archival richness, vintage watches are returning to the fore. Bieber’s Piaget moment signals something more nuanced: perhaps a return towards pieces that blend jewellery heritage with horological artistry, and towards names that feel a little less expected, a little more discerning.
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