The Serpenti has long stood as an emblem of Bvlgari’s legacy. When the Serpenti first debuted in 1948, the watch, which coiled around the wrist like a snake, made history as the first to use the Tubogas technique. This design has captivated hearts for decades, with the serpent continuing to inspire Bvlgari’s collections, winding through them with unmatched elegance.
As 2025 marks the Year of the Snake, there’s no better time for this legendary symbol to take center stage with the new Serpenti Infinito collection, showcasing the serpent’s enduring allure. In Shanghai, Bvlgari unveiled its latest Serpenti novelties for 2025, alongside an art exhibition that celebrates transformation, eternity, and the irresistible charm of the iconic serpent.
A New Chapter in the Serpenti Saga
Bvlgari has taken the legendary serpent—an emblem of rebirth and wisdom in Chinese culture—and gave it a luxurious twist with Serpenti Infinito. Think of it as a celebration of endless reinvention. The latest collection introduces 13 exquisite new Serpenti creations across jewelry, watches, and leather goods, each inspired by the effortless movement of nature and the hypnotic charm of the serpent.
The Serpenti Viper line slithers into the spotlight with dazzling designs in rose, yellow, and white gold, all elegantly adorned with brilliant diamonds. Two new jewelry sets in rose or yellow gold feature a sleek necklace that gracefully wraps the serpent’s head around its tail—paired with chic hoop earrings, a bracelet, and a ring that dial up the drama with stylized scales and pavé diamonds.
For those craving a bit more opulence, the four new Serpenti rings take things up a notch. Fully encrusted with multi-sized diamonds, these rose gold stunners come alive with vibrant sapphires, rubies, and emeralds that give the serpent its unmistakable gaze.
On the watch front, the Serpenti Seduttori blends stainless steel sophistication with a diamond-set bezel and a bracelet that echoes the scales of the snake. And let’s not forget the iconic Serpenti Tubogas, which elegantly coils around the wrist in a flexible, solder-free design that’s as chic as it is comfortable.
For those with a soft spot for statement accessories, the Serpenti Cuore 1968 bag makes its grand entrance. Inspired by the Serpenti Harlequin jewelry-watch, this heart-shaped beauty features luxurious matelassé calf leather, a sinuous metallic handle, and a detachable Icon chain strap. And for those who love a little extra sparkle, a dazzling version shimmers with nearly 5,000 hand-applied crystals.
The Serpenti Infinito Exhibition: Where Art Meets Heritage
Bvlgari didn’t just stop at jewellery and bags. To mark the Year of the Snake, they pulled out all the stops with the first-ever Serpenti Infinito Exhibition in Shanghai. Hosted at Zhangyuan, one of the city’s most iconic cultural landmarks, the exhibition dives deep into the artistry, craftsmanship, and symbolism behind Bvlgari’s signature icon.
The opening night was nothing short of dazzling, with Bvlgari CEO Jean-Christophe Babin welcoming a star-studded guest list. Global ambassadors Anne Hathaway and Liu Yifei were joined by Indonesian sensation Cinta Laura Kiehl and Vietnamese superstar Ho Ngoc Ha, alongside Chinese actors Meng Ziyi, Li Yunrui, and He Ruixian.
The exhibition itself unfolds in three captivating chapters, showcasing 28 stunning artworks by 19 Chinese and international artists. It’s a feast for the senses, blending heritage with contemporary vision. After Shanghai, the Serpenti Infinito Exhibition will embark on a global journey, bringing the magic of Serpenti to new cities.
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