Vietnam’s fashion scene is having a major moment on the global stage. Driven by a new generation of innovative designers and manufacturers, they have been making waves with their ability to offer high-quality, on-trend pieces at remarkably affordable prices.
From grungy streetwear to intricate, yet subversive feminine silhouettes, Vietnamese fashion has something for every style and budget. The secret behind these emerging fashion powerhouses are a combination of skilled craftsmanship, quality and a knack for translating international trends into pieces that are both fashionable and wallet-friendly.
Latui Atelier
Designer Tú Lâm and her brand deconstructs traditional femininity with punk rock influences. Latui Atelier churns out avant-garde pieces dripping with attitude—shredded lace gowns, denim jackets studded with safety pins, mesh tops spiked with 3D-printed “horns.”
Latui’s cult following includes Saigon’s art punks and music mavens who crib the brand’s Aphex Twin-inspired streetwear. In this underground realm of shredded tulle and defiance, vulnerability meets brazen self-expression. It is high fashion as a self-liberation movement.
Fancì Club
In a cramped Hanoi studio, Khanh Duy Tran is breathing new life into forgotten fabrics. The 28-year-old designer behind Fancì Club transforms piles of vintage mesh, nylon, and deadstock into garments dripping with Y2K nostalgia and unapologetic glamour.
Each garment is a labor of love, painstakingly handcrafted by local artisans. Yet these one-of-a-kind pieces have cast a spell far beyond Vietnam’s borders. On Instagram and city streets alike, you’ll spot Fancì Club’s unmistakable designs adorning the likes of Sabrina Carpenter, Bella Hadid, Doja Cat, and more.
With its daring cutouts, playful pom-poms, and vibrant colours, the cult brand revels in femininity reimagined. But beneath the shimmering surface lies a deeper purpose—to promote ethical, sustainable fashion while spotlighting Vietnam’s skilled makers. For the young rebels redefining cool, getting fancy has never looked so fierce—or so eco-friendly.
Bunny Hill Concept
Bunny Hill Concept is a hidden gem in Ho Chi Minh City’s vibrant fashion scene, known for its unique and avant-garde designs that cater to the subversive and fashion-forward crowd. Tucked away on the second floor of a consignment store, this boutique offers a range of distinctive pieces that stand out for their unconventional cuts and silhouettes.
Bunny Hill Concept’s creations are meticulously crafted to fit perfectly and make a bold statement. Despite its local roots, the brand has garnered international attention with fans from Singapore eager to get their hands on their exclusive designs.
La Lune
27-year-old visionary Quách Đắc Thắng behind La Lune conjures sculptural garments that look plucked from the pages of a cyberpunk manga. His fantastical creations fuse old-world craftsmanship with futuristic innovation.
One dress shimmers with thousands of iridescent butterfly wings hand-stitched onto sheer mesh. Another features a breastplate of 3D-printed bio-mechanical armour, like something out of a dystopian fever dream. Yet beneath their avant-garde exteriors, each piece pulses with distinct femininity.
On the runway and in real life, it’s a look that has captivated everyone from BLACKPINK’s Lisa to the internet’s edgiest e-girls. Because in Thắng’s surreal atelier, the boundaries between fashion and fantasy simply don’t exist. With La Lune, he’s crafting an alternate universe where beauty and badassery reign supreme—and reality is no match for an unbridled imagination.
Aeie Studios
In the bustling heart of Ho Chi Minh City, AEIE Studios is redefining Vietnamese fashion with its unique blend of cultural heritage and avant-garde design. Founded in 2018, the brand is dedicated to transforming the ordinary into the extraordinary, crafting pieces that are both graceful and bold.
From the intricate Majesty Dress to the striking Venom Jacket, AEIE’s collections feature unique silhouettes, vibrant patterns, and meticulous details that honour Vietnamese values. Available through their website and select retailers, these limited-edition pieces quickly become coveted items, celebrated for their ability to “un-normalise the normal” and push the boundaries of contemporary fashion.
Huelleyrose
Huelleyrose is a Vietnamese fashion label that launched in 2021 with a mission to celebrate confident, stylish women. Born on the streets of Saigon, this brand creates trendy clothing and accessories that allow modern ladies to express their individuality.
With Huelleyrose, Vietnamese women can flaunt their unique flair and self-assurance through fashion. From the bright colours to the body-positive silhouettes, every stitch sends a message of self-love and fearlessness. This homegrown label is inspiring women across Vietnam to step into their confidence.
Aah Midnight Club
This Saigon-based brand blends the cool, casual style of street fashion with the daring glamour of stage outfits. Aah Midnight Club brings a bold, edgy vibe to Vietnamese streetwear with their latest collection featuring unexpected pairings like cowboy shirts with mesh cut-outs and oversized collars.
With its unique mix of streetwear edge and performance glam, Aah Midnight Club is quickly becoming a go-to label for young Vietnamese trendsetters—with the brand offering fresh, eye-catching styles that let you confidently express your individuality through fashion.
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