The beauty industry never seems to stand still, and it shows. Every year, countless new products are developed and released, promising to elevate your beauty rituals. We’re not complaining though—the development and rise in popularity of Asian beauty brands has made skincare and makeup that much simpler for us Asian girls. After all, we know that Western beauty standards and practices, while darling in their own right, are not always best suited for Eastern features.
While Japanese and Korean beauty labels have only grown more popular in recent years, it feels like the beauty industry is itching once again for an update. From new formulations to innovations in product packaging, Chinese beauty brands have taken it up upon themselves to change the game. And that’s where C-beauty brands like Judydoll and Joocyee come in.
Judydoll’s Iced Watery Lip Gloss
You’ve probably seen this one on Tiktok, but it’s still such an amazing invention that we just had to talk about it. It’s the Iced Watery Lip Gloss. This is no average lip gloss. This particular iteration from Judydoll comes with a metal applicator. This revolutionary decision to opt for a metal tip (versus the standard brush tip) not only saves your precious dollops of product, it also makes for a cleaner product. The metal tip allows you to clean the tip in between uses, and even products a soft, cooling sensation on the lips as you apply the product. Perfect for Singapore’s climate, if you ask us.
Judydoll’s Curling Iron Mascara
Nothing defines the East Asian beauty experience as much as the (lack of) facial hair. Our brows and our lashes all suffer from sparseness, and conventional products are much too heavy. Who hasn’t noticed your lashes drooping throughout the day? Or worse still, finding out that your lashes are just too stubborn to hold a curl? The Curling Iron Mascara from Judydoll is setting out to fix just that. The mascara wand is thin and light, thus applying just the right amount of the product onto fine Asian strands. Plus, the wand is bent. Make no mistake, this is no manufacturing error. It’s designed this way to make the application process easier, so you can really work the product onto your lashes, so hopefully the doll-like effect will have greater lasting power.
Joocyee’s Jelly Highlighter
For those of us who adore that glow on the skin, consider the Jelly Highlighter from Joocyee. With a jelly-like texture and buildable payoff, the bullet shape makes product-control easy and effortless. Just a swipe or two and you’ll see a perfect sheen. Not like the excessive shine of greasy skin, but just a light shimmer and sparkle when your face hits the sun. Chef’s kiss.
Joocyee’s Essence Glazed Rouge
Whether it’s the sparkle on the eyes, or the gloss on the lips, Chinese beauty is all about that extra oomph. With the Essence Glazed Rouge from Joocyee, each pigmented swipe is high-shine and super comfortable on the lips. Designed for the average Asian lips, the thinner bullet of the lipstick makes application more precise and easier to control.
Judydoll’s Aegyo Pencil
Aegyo-sal (meaning cute fat in Korean, in reference to the small pocket of fat under the eyes) might have been a concept that started in Korea but C-beauty brands aren’t ready to be left behind. The Aegyo Pencil from Judydoll is a multi-sided tool that allows you to achieve the youthful look with just one product. One side of the pencil is a light, tinted product that casts a sliver of a shadow—use this end to carve out the parameter of your aegyo-sal. The other end holds a skin-toned pencil, which is meant to be just slightly lighter than your natural complexion, for a subtle highlighted effect. Consider your aegyo-sal aced!
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